Tia, the Tea Cup, Is Now the Face of Today I Am
Update: Today I Am has been sunset. I may bring it back to life in the future. The app will continue to work on devices with it already installed.
After the success of Life Badger, one thing became very clear to me: people love a character. There’s something special about having a little face cheering you on—a mascot that makes an app feel like a friend instead of just another tool.
So when I looked at Today I Am, I realized it was missing that touch of personality. Sure, the daily Personas are already funimaginative, you can wake up as a toaster or a thunderstorm, but there wasn’t a character tying it all together.
Now there is. Meet Tia.
Tia is a coffee cup… With a face… And big feelings.
Her name, short for Today I Am, also sounds like “tea,” which she finds a bit ironic but she chooses to embrace it. She is basically the embodiment of the app itself: warm, quirky, a little existential, and ready to be something entirely new every single day. She might be a cup of coffee this morning, but tomorrow? Who knows. A sneaker? A spoon? A planet?
What I love most is that Tia brings a sense of continuity and comfort. She appears in the onboarding flow, guiding you gently through the app with a smile. She helps the app feel less like software and more like a companion. You’ll see her pop up in more places over time, maybe in animations, maybe on your watch.
With Life Badger, the mascot felt like a cheerleader. With Today I Am, Tia feels like a friend you can check in with. She’s not here to judge or push. She’s there, curious, comforting, and caffeinated.
So, say hello to Tia. She’s the cup of whatever-you-need that day. And she’s glad you’re here. The update is rolling out now, I hope the world likes her.
- Dan