Update: Today I Am has been sunset. I may bring it back to life in the future. The app will continue to work on devices with it already installed.

After the success of Life Badger, one thing became very clear to me: people love a character. There’s something special about having a little face cheering you on—a mascot that makes an app feel like a friend instead of just another tool.

I’m absolutely thrilled with how the Life Badger app icon and mascot turned out. There’s something so special about seeing a little character that represents the heart of what I’ve built. The badger is playful yet determined, quirky yet lovable, and just a little bit cheeky, exactly the kind of vibe I wanted to convey in an app that’s all about achieving goals and celebrating progress.

What really makes the badger stand out is how it feels like a companion on your journey. Every time the little face pops up on the screen, it brings a smile to my face, especially on the Apple TV. There’s something about seeing the badger’s expression, whether it’s as you unlock a new achievement or simply navigate through the app, that just feels like a pat on the back. It’s a small, but comforting, reminder that we’re all capable of accomplishing great things, even when the process feels like a challenge.